So Why Exactly Is Monetizing Video So Difficult?

Video search, detection and the tracking of associated royalties is a major dilemma for many video Web sites. The problem goes back to the (inevitable) question of monetizing video content and product while trying to walk a tricky tightrope, hoping during every interaction that one is able to track and pay the correct amount of royalties to the right person for the material at hand. Cutcaster is dedicated to solving this problem and has been working hard to find the easiest solutions for both sellers and buyers, ensuring that everyone is happy and protected at the end of the day. Below are some of the major headaches associated with searching and blocking copyrighted videos online -

1) Content that is removed from one site quickly migrates to other competing sites or, as is often the case, re-posted by a different user on the same site. Thus, it reaches a further audience and builds an even greater following, a cyber-nerd phenomenon known as the long tail effect. Action has to be taken to make sure sites can't use the DMCA as a shield while they attract a large audience and reap the benefits of someone else's content. The content producer must be paid and protected.

2) Video data is extremely complex to analyze. Massive quantities of information need to be recorded in a secure database for a valid digital fingerprint to be catalogued.

3) If a user crops or modifies the video, even slightly through different means of superimposing and other tricks, many copyrighting detection systems can be fooled into not recognizing the problem.

4) Content creators with their own content must register it with Audible Magic, Gracenote’s, or some other future service so that it can be recorded in one of the databases mentioned above. In most cases, this process is quite expensive and time consuming for the user. The technology is slowly catching up, but it still presents a logistical problem for both the site and user.

These are all challenges that Cutcaster must tackle in order to be able to offer and license content to its group of buyers. We have been logging many hours researching and developing ways to detect this type of illegally uploaded material to our site, and we pledge to continue doing so.