Apparently not. About the image reported today that Virgin Mobile Australia got burned when their Ad Agency, Host, used a not-model-released image in its nationwide print campaign. Host failed to realize that the license covers the photographer’s copyright, but not necessarily the people in the pictures. A very important detail that shouldn't be overlooked.
It's believed Host used the image becuase they thought they were protected under a Creative Commons license. Not so fast said the people depicted in the images.
Click here for more details from Agency Spy.
Tuesday, July 24, 2007
Does Creative Commons Protect you as a buyer of Content?
Subscribe to:
Post Comments (Atom)
Cutcaster
Do you remember your first sale? We do!!!
ohh.. really.. i took some of the picture from flickr on my blog.. is it an issue too?
ReplyDeleteThat, most likely, is not an issue. If you are planning on using it for monetary gain, I would want to make sure I have legally licensed the content for the intended usage and also checked ot make sure all the releases and rights have been cleared.
ReplyDeleteIt can be very complicated and murky and it's something that we have been trying to clarify for the different users out there. I wrote about it earlier when I wanted to use a clip from the Fountainhead on this blog and wrote to Time Warner. That got denied so its tough to know how you can use other peoples media and where the line is crossed from Fair Use vs. Lawsuit Time.
Can anyone else help clarify?