This was from an interesting Gizmodo article linked through Surf Lizard...apparently, Amazon "plans to give away one billion MP3s with an upcoming Pepsi/Super Bowl giveaway." According to the article, this move comes on the heels of Wal-Mart pressuring a major label to start selling their whole collection in the mp3 format so that Wal-Mart could then add the tracks to their online store. Regardless, the title of the article was "DRM Deathwatch" and what interests me is that audio was sure to be the medium to go DRM-free first (ahead of video), and we're finally starting to see major retailers supporting that trend. So will video follow the same trajectory? The unraveling of DRM is certainly starting and it would seem that certain music and video sites would potentially need to reevaluate their business models in light of this.
Tuesday, December 4, 2007
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Cutcaster
Do you remember your first sale? We do!!!
i think a lot of it will depend on microsoft as well and what they choose to do. for cutcaster, we can only use DRM on wmv files.
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