Wednesday, March 26, 2008

Updates- Marketing and Development work

For the last month we have been focusing on a few things and I thought it would be a good time to give everyone an update. That is why I have been a bit slow on the blog updates and I miss not writing more.

The first has been the implementation and introduction of the bidding system, a multi-file uploader which captured metadata during the upload process, clipfolders and making the site more user friendly. We hope you have noticed the differences and are pleased with the improvements. Let us know where we can improve or if you want something else. We are real people listening to what you want.

The next step has been to plan out our marketing strategy to bring buyers and more sellers to the site. This has been a team effort and everyone at Cutcaster has done an awesome job. I particularly want to thank Barbara, Victoria, Shaolan and Martin for doing such an awesome job and I am happy to have them on my team any day of the week ;-) They have worked tremendously hard over the last year and while they are sometimes behind the scenes, I couldn't do it without them.

The marketing effort will begin next week and will consist of submitting press releases, reaching out to our friends in the industry, getting bloggers to write articles about us, advertising in traditional media outlets, connecting with new people on our social networks, beginning an affiliate program, starting our Google Adsense campaign, re-organize our site a bit to make it more SEO friendly, adding the "invite a friend" functionality so you can invite some new members (thank you of course) and reaching out to our list of potential buyers to re-introduce them to the site and start getting feedback from them on the content they need and what prices they are willing to pay. We are really looking forward to getting this underway and thank everyone who has uploaded content to this point and those who have been super patient as we grew up a bit ;-)

If you guys have any more ideas to help us we are all working together and would love to hear your thoughts. Thanks to Gracey, Henrik, Chris G., Julien T, JB, Richard B., Dan P., Tommy, Michael T. and the *Muse* to name just a few (Thanks as well to the others, I haven't mentioned. You are not forgotten). You have all provided some nice feedback and helped us a bunch.

Here we go!!!

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