Shutterstock to sell Celebrity photos

About the Image had a good post on Shutterstock and their movement into the paparrazzi game. You can see the article here.

Do people who want to take pictures like these really need to get press passes from Shutterstock and what will this do for its user base? It will be interesting to see how this plays out. How hard is it to get the passes if you promise to give a percentage of your profits from the sales of the photos or video to the events themselves. So Shutterstock gets paid, pays a the producer and then pays the event. If this is true, what do you think would be a fair breakdown?