Gracey's Promo for Cutcaster and some Updates

Thanks to Gracey Stinson for making a great promo for Cutcaster just before we are about to start our first real marketing push.

Thoughts about an Online Content Revolution

An online content revolution is drastically changing the traditional media and distribution landscape. The market for online content, especially video and audio, is growing at an extraordinary pace. Fueled by open standards for digital media, the deployment and continually falling costs of broadband access, the explosion of user-generated content populating the Internet, the growth of broadband, mobile, set-top boxes and digital recording devices in addition to the advancements made in Digital Rights Management software, digital video and still-image content is becoming more widely available and easier to access.

The one obstacle these technological advancements have failed to properly address is how to efficiently monetize online content. In the past, aggregators and content providers worked only with traditional means of media distribution including through television, theater releases, DVD/VHS purchases and rentals. Moving content to the Internet has presented itself as a new, highly efficient medium to view and distribute digital media and ultimately is helping to build new ways to promote, build revenue streams and other non-traditional monetization mechanisms.

Indeed, we are witnessing the long-term trend away from the inefficiency of legacy delivery and the associated sub-par customer experience of the legacy model. New digital media start-ups and their emerging technology will gradually complement and possibly replace traditional television business models in the future. Now anyone with a camera and a desire to produce content can record, upload and distribute their work over the Internet. This type of access used to be just a fantasy for most content creators, but now it is fast becoming a reality.

Clearly, the emerging standard for video and information is on-demand, à la carte interactivity: consumers being able to find, download, store, recall and transfer content of their choice on virtually any platform or device. Digital interactivity will be the driving force to unlocking the bottomless content in this Pandora's box. However, search and filtering is the means by which to find and manage the data, television program, movie, music or other content of choice. One cannot exist without the other in this brave, new media world.

Content our Buyers want

If you have footage, photos, animations or motion graphics similar to the examples below and you own the rights to them, upload the content and help satisfy some of the needs we have come across when reaching out to potential buyers. These topics and niches have been requested by our growing list of buyers.

Footage and photos that we want (in alphabetical order):

Animations: 3D background animations, 3D/2D motion graphics, background for text in DVD projects and menu systems, web graphics, promotional images and characters, etc.

Action Shots: People eating, working, playing, driving; things in motion or transit

Commercials: Spec commercials, pre and post roll ads, 15-30 seconds in length. All subject matter is welcome and will be listed under short film.

Concept Stock: Deep Hidden Meanings (DHM), images that represent emotions

Corporate Footage: Office shots, conference room shots, presentation shots, people in their work environment, etc.

Documentary/Short Films: All issues and topics

Geographic: Video and images of people and places around the world past, present and future; reels of specific locations, domestic and international

Healthcare: Administrative footage, imagery of healthcare providers and staff attending to administrative tasks in hospital/office settings, images of prescriptions such as pills, medicine, etc.

Historical/Archival: Images and video that capture a moment in history, archive footage

Journalism: News worthy images or video content of relevant issues around the world; local, national and international

Photography: Portraits, still-life, abstract, aerial shots, architecture, motion photography, photo journalism, satellite photography, infrared, cityscapes, travel photography

Rare Artifacts: Footage in King Tuts tomb, an archiaelogical digs, findings, etc. The more rare, the more downloads.

Religious/Spiritual: Footage of rituals, festivals, representative imagery, sermons, etc.

Specialty/Niche Footage: For example, firefighting, extreme fighting, extreme weather reels, hard to find captivating footage

Sports: skateboarding, Squash, mountain biking, ping pong, beer pong, soccer, karate, billiards, Championship ceremonies and shots (i.e. the winning shot), etc. Remember you need your releases.

We are building a high definition library and seeking HD or HDV footage or photos for almost any subject. If you have this content our buyers are interested. Please upload it to the marketplace for review.

Do you need a particular image or video? Post your requirements in the Project Request Forum! Cutcaster offers royalty free images, stock photos, stock footage and stock photography for advertising, publishing or web design.