Culture of Trust at Cutcaster

Developing trust is so important to any leader, especially an aspiring marketplace one like Cutcaster who wants to build strong relationships with people all over the world and from different cultures. Trust transcends culture and bonds people. We must have the trust of all our members and be able to trust them for a successful marketplace and relationship to grow, especially in the business of licensing content. Culture affects willingness to trust, and it is our hope that our members' willingness to trust will shape and define our culture. Trust will be the glue that holds us together in the times of adversity and is one of the most important attributes in a relationship. Trust is built and earned over time, not demanded. So how do you build trust? Always do the right thing, have integrity, exude patience, altruism, fair action, friendship building, clear judgement and constant communication.

Cutcaster's backbone is built on a Culture of Trust. Here are 10 rules we will post on our walls and live by in order to ensure that trust grows to an unbreakable bond in our community.

1. Our marketplace will be the most transparent mechanism on the Internet and we will provide market information for people to make better business decisions.

2. Our foundation for trust will be based in Truth and we will always be honest.

3.Cutcaster and its staff will provide our emails and cell phones for the community so we are easily reachable.

4. Cutcaster and its staff will respond to the community actively and provide feedback in every case. If we don't know the answer, we won't "BS" and will ask the community for guidance.

5. We will publicize on our site and to our competitors the mischievous and repeat copyright or usage offenders. Buyers or sellers, no matter what site they use, will be protected from these spoilers.

6. Popular suggestions WILL be incorporated into the site. We will not make any major changes to the site without actively incorporating user feedback into the project.

7. Cutcaster members will be one of the primary mechanisms for filtering inappropriate, miscategorized or illegally uploaded content.

8. Particpation is always encouraged.

9. Cutcaster will fight to provide strong leadership for the benefit of our users in the industry and listen carefully to what they need and want.

10. We will never waste your time. If we are not the best solution for your needs or we know of a better one that isn't us, we will tell you.


We will be writing more on our core values as we grow. A great relationship will be based on trust and truth and we will never forget that.