A Small part of Cutcaster's Value Proposition

Similar to the benefits a stock exchange brings to an otherwise un-transparent stock market, a centralized, organized and regulated environment would provide a number of basic services for registering members and processing transactions in digital media that do not currently exist in one online package. Oversight, efficiency in execution, transparency, listing standards, asset protection (DRM; copyrights), centralized billing, transaction history, and most importantly the ability to quantify demand to determine fair value pricing, are the primary components.

Moreover, when all trading activity occurs in one location, the transactions themselves become easier to monitor, track, and analyze. Together, this valuable “market data” can be consolidated and then transmitted to both the internal community or sold to outside third-parties. This information dissemination should help create a fairer trading environment, as sellers can control their inventory by segmenting the market to achieve the highest sales prices, while buyers interact with the creator community by bidding for and requesting content.

Currently, there are a hodgepodge of different systems, services, and web platforms that make connecting content creators and media buyers in an effective and dynamic way all but impossible. There have been some attempts (Mochilla.com, for example), but these have tended to only focus on the professional space (i.e., connecting professional artists with major film studios and media companies). Cutcaster will instead focus on the entire spectrum of amateur and profesional buyers and sellers; we simply want to be a home for the monetization of user-generated content.

A Small Part of Cutcaster's Value Proposition

Similar to the benefits a stock exchange brings to an otherwise un-transparent stock market, a centralized, organized and regulated environment would provide a number of basic services for registering members and processing transactions in digital media that do not currently exist in one online package. Oversight, efficiency in execution, transparency, listing standards, asset protection (DRM; copyrights), centralized billing, transaction history, and most importantly the ability to quantify demand to determine fair value pricing, are the primary components.

Moreover, when all trading activity occurs in one location, the transactions themselves become easier to monitor, track, and analyze. Together, this valuable “market data” can be consolidated and then transmitted to both the internal community or sold to outside third-parties. This information dissemination should help create a fairer trading environment, as sellers can control their inventory by segmenting the market to achieve the highest sales prices, while buyers interact with the creator community by bidding for and requesting content.

Currently, there are a hodgepodge of different systems, services, and web platforms that make connecting content creators and media buyers in an effective and dynamic way all but impossible. There have been some attempts (Mochilla.com, for example), but these have tended to only focus on the professional space (i.e., connecting professional artists with major film studios and media companies). Cutcaster will instead focus on the entire spectrum of amateur and profesional buyers and sellers; we simply want to be a home for the monetization of user-generated content.

Trading Swan Song

My last two years have been an absolute whirlwind. I am sure I am not the only one who feels like that, however I have had to live a double life in my professional world. This was my choice as it was the only way I could get to where I am today and if you’ve been a reader of the blog for a while you’d have read about this before ;-)

During the day, I spent my days on a trading desk pushing buttons and trading stocks on Wall St. for an English bank. At the same time, every night when I got home from the “day job,” I wrote and executed with the help of our Cutcaster team our ideas for a new marketplace. This marketplace was open to anyone who wanted to buy or sell content and mimicked the stock marketplace that I worked in during the day.

My double life is now over. No more getting up from the trading desk to make secret calls to content creators. No more looking over my shoulder at work to see who was looking over my shoulder at on my computer screens. No more stress of having to keep a secret. And all I have to say to that is “Hallelujah!”

I have been called crazy by most. (Yes, I have a bit of ADHD) I have been wished well and congratulated by others. And I have had the weight of two lives lifted off my shoulders and replaced by the excitement of working on our passion. Last week, I left my stock broker job on Wall St. to pursue a new kind of stock; stock footage and photos at Cutcaster, fulltime as the guy that does the things that have to get done and give our community and marketplace a fighting chance to distinguish itself. It’s exciting, risky, scary and the best decision I have ever made, as any person who becomes their own boss would probably tell you. It feels that way now ;-) I knew this decision and time was coming but moving out of my comfort zones has never felt so exhilarating.

In conclusion, as a first time boss (of myself), I am setting my hours long and my work week is 7 days, so that Cutcaster reaches its full potential. My email is john at Cutcaster dot com and my cell is 215-688-2751. I have made a pledge that I will make myself available and give people a way to contact me.



So will you remember your first…

Sale?

I will.

Welcome to Cutcaster