Video Production and ownership of rights

What rights do production house retain over the content they produce? Do they ever share ownership or have it outright? What are other ways video production houses could put the fruits of their labor to work? It seems that a lot of them don't own the rights to license footage they shoot but can only use them for promotional work on their sites. What rights would you like to retain if you were these companies and how much leverage do you have in negotiating the contracts for the rights? Can these houses sell or license any of their footage? Would they be interested in a service like the one that Cutcaster will provide to license their clips/footage to others in film making or advertising?

I've noticed that many of them produce commercials, documentaries, feature length films, TV episodes, corporate videos, stock footage etc. etc. What are the different ways these companies could sell their content to add extra revenue to the companies bottom line? Is it worth the hassle for the to upload their clips to stock sites? How can these companies work with a company like Cutcaster to carve a new marketplace out in the future?

How long does it take to produce video?

An interesting post from andydickinson.net expanded on a previous article where it was claimed that it can take up to 1 hour of total production time (from pre-prod to shooting to editing) for every 1 minute of useable video footage (for journalistic purposes). Read the article for the details, but more importantly, this is a crucial cost metric to understand for anyone that would ever think about buying stock footage (or requesting a certain clip). Of course it would depend on individual circumstances, but if you can assign a dollar figure to that production effort, you could really get a good estimate of how much money and time you save by purchasing content from a third-party site.

If anybody wants to venture a guess as to how much you think 1 minute of journalism-focused video production costs, we'd love to hear it!.