In yet another addition to the growing number of sites that offer "productive" video content, including instructional videos (SuTree), etc...Emily Chang's eHub had a quick note on a new health video site called BeYOU.tv. The content offering is self-explanatory and the site is in beta, worth checking out if something like yoga is your thing. More importantly though, the question I want to pose is whether these new instructional video sites need to remain separate destinations, or can their content be amalgamated and distributed via a central marketplace (um...like Cutcaster)? Clearly each site can form separate distribution relationships with the Brightcoves of the world, but can their content exist on its own or is the website and what it offers (community aspect, look-and-feel, etc) necessary to sell the videos?
Monday, November 26, 2007
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Cutcaster
Do you remember your first sale? We do!!!
i think companies like this can use the brightcoves of the world for two things. first to help showcase their video selections on their own site or secondly to distribute out the content around the internet.
ReplyDeletethe first deals with building an audience yourself on your own website. the second deals with going out and finding the right audience for you on the internet. i think you can look at it as a hub and spoke. the hub is a brightcove and the spokes are the different destinations that use video like this on their site.