Videos that add value...

In yet another addition to the growing number of sites that offer "productive" video content, including instructional videos (SuTree), etc...Emily Chang's eHub had a quick note on a new health video site called BeYOU.tv. The content offering is self-explanatory and the site is in beta, worth checking out if something like yoga is your thing. More importantly though, the question I want to pose is whether these new instructional video sites need to remain separate destinations, or can their content be amalgamated and distributed via a central marketplace (um...like Cutcaster)? Clearly each site can form separate distribution relationships with the Brightcoves of the world, but can their content exist on its own or is the website and what it offers (community aspect, look-and-feel, etc) necessary to sell the videos?