aniBoom...

If you haven't heard about it yet, this Techcrunch article does a great write-up of the animation site aniBoom. aniBoom is really an online animation studio that allows users to create content, then gives them a place to showcase it (there are competitions, etc), pool resources, and most importantly, receive access to a global distribution platform. It's what CEO Uri Shinar calls a "digital pipeline that bridges the gap between the need for cost-effective development and production." And it seems to be working.

The most interesting part of the article though (and its main focus), are that merchandising is where the bulk of the money is really generated (just see Crazy Frog). Content in and of itself is not king...it's like Yoghurt says in Spaceballs: "Merchandising, merchandising, where the real money from the movie is made." It seems that Veer understands this, and all the rest of the online digital content space should definitely take note.