What is Cutcaster?

Cutcaster is a dynamic marketplace to license digital video or photos. Cutcaster offers royalty free images, stock photos, stock footage and stock photography for advertising, publishing or web design. The platform helps people who have taken a really good photo or captured some amazing video footage to monetize their content through licensing it to someone working in advertising, publishing, filmmaking and graphic design. Most people wouldn’t know how to price their content when approached by an interested buyer and even the most experienced ones have always let the agency dictate the price. In order to help these people determine the price they could charge for a royalty free license, the site has an algorithm that helps find the correct and highest market price based on a number of important variables or if the creator is an old pro, they have the option to set their prices as high as they want based on past experience selling content.

The twist Cutcaster has introduced to licensing is buyers can now license content on demand or they can bid for it by submitting a price to the seller seamlessly over the site, which the seller can accept, decline or resubmit a new offer back to the buyer. In addition, if a publisher from a magazine came to you, they could also bid on extended rights for content like exclusivity in certain markets or over certain periods of time. This bidding platform helps buyers find content within their budget, provides incentives for them to license content at Cutcaster because they can create better deals for themselves than they would find at other sites and highlights for sellers where the demand is at different pricing levels and how to price their content so they don’t lose sales because their content isn’t priced correctly.