A Small Part of Cutcaster's Value Proposition

Similar to the benefits a stock exchange brings to an otherwise un-transparent stock market, a centralized, organized and regulated environment would provide a number of basic services for registering members and processing transactions in digital media that do not currently exist in one online package. Oversight, efficiency in execution, transparency, listing standards, asset protection (DRM; copyrights), centralized billing, transaction history, and most importantly the ability to quantify demand to determine fair value pricing, are the primary components.

Moreover, when all trading activity occurs in one location, the transactions themselves become easier to monitor, track, and analyze. Together, this valuable “market data” can be consolidated and then transmitted to both the internal community or sold to outside third-parties. This information dissemination should help create a fairer trading environment, as sellers can control their inventory by segmenting the market to achieve the highest sales prices, while buyers interact with the creator community by bidding for and requesting content.

Currently, there are a hodgepodge of different systems, services, and web platforms that make connecting content creators and media buyers in an effective and dynamic way all but impossible. There have been some attempts (Mochilla.com, for example), but these have tended to only focus on the professional space (i.e., connecting professional artists with major film studios and media companies). Cutcaster will instead focus on the entire spectrum of amateur and profesional buyers and sellers; we simply want to be a home for the monetization of user-generated content.