Friday, August 15, 2008

Trends in video-based advertising...

Don't know if anybody caught this recent post on Techcrunch, but according Lehman, online video ad spending will "reach $1.1 billion this year (up 63 percent), and more than double to $2.4 billion over the next two years."

That's a whole lot of growth in 24 months and even if they're 50% off the mark, given the soft state of global economy, finding growth opportunities like this really shouldn't be passed up. Hopefully this will be beneficial to sites (like Cutcaster) that provide web-ready graphics and footage, and make the economics of online video viable for all sort of new and existing online business models.

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