What is Stock Footage and Photography?

Stock footage and photography is a set of ready video and images where you purchase the rights to use the image rather than assigning your own cameramen or photographers to shoot.

The main benefits of digital stock footage and photography include getting to see the final piece of content before you license the rights to use them and they can be licensed immediately.

Additionally, the cost for stock footage and photography, specifically Royalty Free content are much lower compared to assignment or commissioned work. This saves you the cost of hiring the model(s), photographer, location, props, art direction and editing costs.