Digital Stock Footage Market

Stock footage is estimated to be a $300 million market(US), according to BBC World-wide, and is poised to grow to $1 billion by 2010(US) as more clips make their way into Internet ads, cell-phone snippets and digital billboards. ‘Thought Equity’, based in the US say its revenue grew by 500 percent in the first six months of 2006, very similar growth experienced by dedicated footage companies in the UK.

Just some interesting tidbits on the day ;-)

What is Stock Footage and Photography?

Stock footage and photography is a set of ready video and images where you purchase the rights to use the image rather than assigning your own cameramen or photographers to shoot.

The main benefits of digital stock footage and photography include getting to see the final piece of content before you license the rights to use them and they can be licensed immediately.

Additionally, the cost for stock footage and photography, specifically Royalty Free content are much lower compared to assignment or commissioned work. This saves you the cost of hiring the model(s), photographer, location, props, art direction and editing costs.