As you know, we are very open here at Cutcaster and want everyone to know what is going on, have a say in what takes place and take into account what you guys think. With that said, you may know from talking with me that we are looking to raise some money to take Cutcaster to the Next Level. I am talking the Big Leagues.
I had an email from an investor, who I really came to respect and could help Cutcaster out a bunch, in which he asked,
"Though I like the digital asset space a lot, I just can't seem to get
comfortable with how you build and maintain a business in the face of
lots of other competitors, who are well funded and established.
Thoughts?"
Since you are all familiar with Cutcaster, me and how we operate, plus you know what it takes for a new agency to compete and ultimately succeed, I would like to include what you guys think with my answer because you are as much a part of the team as we are and the money will help us all. I have my own ideas and answers to these questions but how do you think we can work together to compete and succeed? How do companies like iStockphoto, when they started, compete with an established public company like Getty for business? How did Google compete and win against companies like AOL, Lycos and Excite when they were growing up? What are the keys to growing our community and marketplace in your minds?
I am open to the good, the bad and the ugly side of what you guys think our chances are and how we can succeed in the face of such Goliath obstacles. It can and will be done but only if we work together.
If you want to email me your thoughts you can do that or please post them so we can get a discussion going and everyone can participate.
Wednesday, July 30, 2008
Your opinion is needed - Investor's David vs. the Goliath argument
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Cutcaster
Do you remember your first sale? We do!!!
John
ReplyDeleteAs much as I don’t like subscription you may have to jump in the subscription war with the big six to survive. If you do decide limit the size to a web size for a sub prices, other agencies sell large size for subs also. I like the fact that your asking us photographers/contributors for impute on how to make it better in this highly competitive market. Good luck
Jack
I think you've already proven yourself and your company, John. You are clearly dedicated to your company - it shows through your detail-oriented commitment to fix the glitches, your openness to others' ideas, and your willingness to open the doors to those of us who use your company to sell our product.
ReplyDeleteYou have innovative ideas, and you are not afraid of hard work - those two components together should tell your investor that you are worth money, and that you will be able to bring him/her money in return.
You have the support of good photographers, many of which are providing you some excellent work. Tell your investor to jump on this train before it leaves without him!
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