Tranners - eCommerce within Interactive Advertising equals the Birth of Transactional Banners

Tailgate bridges the gap between marketing and sales by creating a sales opportunity directly within every banner they place on sites. It's one of the coolest eCommerce/advertising product I have seen in online advertising out there. Tailgate proclaims the tradition ad banner dead and I tend to agree with them. They call their transactional banners "Tranners." These "Tranners" can now extend your eCommerce capabilities to everywhere on the net, allowing more people to buy from you in more places without leaving the site they are visiting. Definitely click on the examples on the lower right hand side of the homepage to see how it works and how easy the technology is. Tailgate was developed by Fhlame over in the UK.

Some of the major benefits that I see are-

1. so easy now to buy a product directly on the site that host the ad so no one ever leaves the original site.

2. the barriers/clicks to purchasing now are lowered dramatically i.e. the purchase path is significantly reduced resulting in less drop offs

3. you can leverage a sites PPC and SEO activities

4. you now can get much better acquisitions and reduce CPA

5. this is perfect for any impulse buyer

6. better way to advertise to site visitors in a way that is not intrusive and keeps them on the site they came to visit i.e. you are not forcing them to a 3rd party website just to transact


I would not be surprised if this company is bought up by a larger a network or competitor. It's really one of the most unique forms of advertising and eCommerce in one solution and I think the idea of Tranners, these transactional banners, make a lot of sense from a website owners perspective, the visitors and the seller of the product that is being marketed. I already have a number of ways I'd like to use this technology. Let me know what you think