Video Wars?

Mediapost featured an interesting article discussing what could be the first major signs of an upcoming battle between heavyweight video distributors:

"Just last week, NBC announced it would not be renewing its video distribution partnership with Apple and its iTunes service, and it moved to Amazon instead --while Sony has announced plans to more directly compete with Apple when it comes to video downloading services. Many analysts believe that the video distribution "wars" have only begun, with no clear-cut winner yet to emerge..."

This is pretty interesting for us at Cutcaster because for small video sites (us), figuring out what industry giants to align yourself with is going to become even more challenging, especially when companies get bought out (YouTube) or straight cancelled (Google Video, that bought YouTube). It's going to take some increasingly serious skill to navigate through this emerging industry.